'Go to Market' - a new definition
Identifying which people (Influencers and Decision Makers) in what Companies will have the highest propensity to buy what you offer, to understand why they will buy it and buy it from you vs your competitors.
- Identifying your Market based on what the market says
- Focusing the ‘Sweet Spot’
- Determining who will be involved in those businesses
- Locating them
- Attracting them in the right way
- Selling to them in the most effective way.
Selling - a new definition
The Mindset, Skillset, Knowledge and Values that helps and guides Prospects and Customers to buy solutions that will help them overcome problems, risks & frustrations….so that they can achieve their goals, objectives and KPIs
- Mindest – coaching & mentoring takes time
- Skillset can be taught through methods with coaching
- Knowledge can be taught but maybe teach how to fish vs feeding fish?
- Values are fundamental and can only really evolve with mentoring