Selling - The act of helping & guiding people to buy
Many believe it’s all about brilliant ‘pitches’, flashy PowerPoint shows, ‘added value collateral’ prompted by technology. Clients & Prospects really don’t care!
Of course we all want to win more business to achieve growth and exceeding quotas, but too often it converts into even more effort into Marketing content (aka Sales content) and the Sales Cycle
The Sales Process (Cycle) is NOT the first most important thing for selling
You’re not to blame. It’s the way things have been going for years….constantly driven by CRMs and the urge to science and tech the hell out of selling.
The Buying Cycle (not the Process btw) is Paramount
Stating the obvious…It’s buyers who buy, not sellers so helping and guiding them to make a ‘safe’ decision from people in a Company they can Trust is selling in today’s markets.