so it's time to start with something obvious...
The worthwhile initial theory
- What Problems do we solve, for whom that… avert / mitigate Risks and Frustrations and thereby help individuals & organisations achieve their Aspirations, Goals and Objectives
and turn this into Stories
- Business Stories have structure that demonstrates understanding, empathy and starts to build trust and interest…and remember who’s the hero in all this!
Determine the 'Sweet Spot'
- The TAM is fine but with limited time and budget, focussing on where to get the best return for our Marketing $s comes down to prioritising the Organisations with the highest propensity to buy – what are their characteristics that can be filtered on and extracted from the Internet?
Investigate and know the Influencers and Decision Makers - The 'Persona'
- Don’t forget. Businesses don’t buy, the people who work for them are the Buyers. B2B = P2Px’n’. Who are the Influencers and Decision Makers really and what are the stories that will resonate with them personally?